4 Truth Health
$114 of ad spend → 4 booked calls → a $3,000 sale in 8 days
The situation
A physician-led health coaching brand needed a steady flow of the right people into a high-trust program.
What we found
People managing blood sugar are tired of programs that tell them to give up the foods of their heritage. The brand already had a promise that spoke to that. It needed to lead the offer.
What we did
- We rebuilt the offer around that promise and the founder's physician credibility, so the right people raise their hand instead of scrolling past.
- We ran ads to cold audiences and made sure every lead was followed up from the moment they opted in, so none slipped away before the call.
- We tested the pages and messages every week. One landing-page test converted at twice the control, cutting cost per lead in half.
What it produced
- $114 of ad spend produced 4 booked calls, about $28.50 each.
- The first sale, $3,000, landed in just 8 days.
"Jeremy is like a wealth of information on all the little nuances of marketing… We're just constantly making improvements… and it's starting to drive more leads, more bookings and more sales."Amy, COO, 4 Truth Health