
4 Truth Health
$114 of ad spend → 4 booked calls → a $3,000 sale in 8 days
The situation
A physician-led health coaching brand needed a steady flow of the right people into a high-trust program. Their offer goes against the grain: a lifestyle approach to reversing diabetes and its symptoms, without relying on GLP-1 drugs or peptides, because of the side effects they carry.
What we found
Two problems. They could not generate leads consistently, and when leads did come in, they were not booking calls. The offer already had a strong stance. It just wasn't built to make the right people stop, raise their hand and book.
What we did
- We rebuilt the offer around that stance, so the right people raise their hand instead of scrolling past.
- We followed up with every lead from the moment they opted in, so they were warm well before the call.
- We tested the pages and messages every week. One landing-page test cut the cost per lead in half, which made every marketing dollar more efficient.
What it produced
- $114 of ad spend produced 4 booked calls, about $28.50 each.
- A $3,000 sale, in just 8 days.
"Jeremy is like a wealth of information on all the little nuances of marketing… We're just constantly making improvements… and it's starting to drive more leads, more bookings and more sales."Amy, COO, 4 Truth Health





