How a physician-led health coaching brand got 4 booked calls from $114 of ad spend

About the brand

4 Truth Health is a physician-led health coaching business founded by Dr. Jonar. It helps Asian American and Pacific Islanders control blood sugar while eating the foods of their heritage, through group coaching built on his "4 Truths" process.

Our strategy

• Positioned the offerWe built the offer around the audience and the physician-led approach, so it stands apart from generic wellness programs.
• Built the systemA tracked path from the first ad to a booked call and the follow-up after it, customized to the brand.
• Wrote and tested the messageAds, scripts and follow-up in the founder's voice, tuned week by week.

What we set up

• A clear offerOne promise for one audience.
• A tracked path from ad to callEvery step counted, nothing guessed.
• A weekly testing rhythmSmall gains that stack.

The results

• $114 of ad spend produced 4 booked calls, about $28.50 each.
• The first sale, $3,000, landed in just 8 days.
• A later landing-page split test converted at 2× the control, cutting cost per lead in half.

In their own words