How a photography business coach booked 98 calls on $5,000 of ad spend

About the brand

Camera Focus is Scott Proposki's coaching program for professional photographers, built to teach the business side of photography: pricing, selling and running a profitable studio.

Our strategy

• Positioned the offerWe built the offer around photographers who want to run their studio like a real business.
• Built the systemA tracked path from the first ad, to an application page, to a booked call, with every stage counted.
• Wrote and tested the messageAd, booking-page and follow-up copy in Scott's voice, tuned week by week.

What we set up

• A clear offerBuilt for one kind of photographer.
• A counted funnelLeads, calls, conversations and sales all tracked.
• A weekly testing rhythmThe weakest step gets fixed first.

The results

• 253 leads became 98 booked calls, 52 good conversations and 10 sales.
• $48,000 in total sales, with $36,600 collected in cash, on $5,000 of ad spend.
• A 9.6× return on ad spend, and a $17,000 single-day sales record soon after.

In their own words