Bonus proof: how a sleep and beauty brand reached $4.3M in 17 months

We tested the same core process in e-commerce. The details differ from our high-ticket work because the market does.

About the brand

A sleep and beauty e-commerce brand that began as a side project. It found a gap the market missed: sleep-optimization products were built for men and biohackers, and almost never for women.

Our strategy

• Found the gapWe focused the brand on the audience nobody was speaking to and doubled down.
• Built a back end that paysEmail and SMS made the first order the start of the relationship, not the end.
• Protected the margin as it grewOperations were fixed in step with marketing, so growth stayed profitable.

What we set up

• A focused market positionOne audience, spoken to directly.
• A strong back endEmail and SMS that earn the profit.
• Healthy unit economicsTracked from the first order.

The results

• $4.3M in total revenue in 17 months.
• About $1.2M so far this year, with $161K coming from email and SMS.
• Two back-to-back peak months of roughly $800K.

In their own words