How a solar lead-gen founder signed 5 clients in 3 days on pay-per-appointment

About the brand

Captain Solar sells booked appointments to solar companies on a pay-per-appointment model, with no upfront fees.

Our strategy

• Positioned the offerWe built a risk-free offer: clients only pay when an appointment is booked.
• Built the systemA tracked path from the first ad to a booked appointment.
• Wrote and tested the messageAds and follow-up in the founder's voice, tuned week by week.

What we set up

• A risk-free offerPay only per booked appointment.
• A tracked path to appointmentsEvery booking counted.
• A weekly testing rhythmMargin protected as volume grows.

The results

• Three clients closed on July 10, with no upfront fees.
• Two more signed over the next two days, at $275 and $350 per booked appointment.
• The founder's cost is about $150 per appointment against $350 paid, roughly $200 margin each.

In their own words